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Though we’ve been focusing on SWANKs and homeownership in the previous installments of our white paper series, “Home of the SWANK,” there’s another group worth mentioning: SINGLE MEN. Since 2001 single men have been responsible for one in every 10 home purchases. And with the number of single Americans constantly increasing, that number is only…

posted on 11/30/2015 by

The Little Black Dress: It never goes out of style. And I’ve never met a woman who doesn’t own at least three or four. Why has the LBD been able to transcend decades of fashion fluctuation? Because the color black is confidence. It’s the ultimate power color. From sports fields to boardrooms, black is a…

posted on 9/1/2015 by

I’m a 23-year-old millennial, and marketers have studied me to death. My generation is defined, above all else, by a relationship with technology. In fact, 1/4 of us say that our relationship with technology is the No.1 thing that distinguishes millennials from other generations. But one thing that marketers don’t usually discuss is how this…

posted on 8/14/2015 by