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THE YEAR OF MINDY: SMART, SASSY AND SOPHISTICATED ARE IN

If you’ve ever watched The Office, you’ve experienced Mindy Kaling’s early writing and acting. In addition to playing the attention-loving, boy-crazy character Kelly Kapoor, Mindy became the first female on The Office writing staff in 2005 at age 24. She continued to write episodes for several seasons.

At 35, Mindy Kaling has successfully conquered the roles of actress, comedian, writer and producer – a quadruple threat, if you will. And whether she was connecting with her audience on stage, during primetime or via the pages of her first book, 2011’s Is Everyone Hanging Out Without Me? (And Other Concerns), it’s her authenticity that continues to propel her stardom; how refreshing is that?

From the very first page of her book, Mindy comes across as honest, humble and fun as she says, “I’m only marginally qualified to be giving advice at all. My body mass index is certainly not ideal. I frequently use my debit card to buy things that cost less than three dollars … and my bedroom is so untidy it looks like vandals ransacked the Anthropologie sale section … I did, however, fulfill a childhood dream of writing and acting in television and movies. Armed with that confidence, alongside a lifelong love of the sound of my own voice, I’ve put some advice in the book.”

In 2012 Kaling launched The Mindy Project. In 2013, she was named one of Time magazine’s 100 Most Influential People in the World, and in 2014, she spoke at Harvard Law School’s graduation ceremony. On Sunday, she brought her A-game to the big game, starring in the Nationwide commercial, “Invisible Mindy.”

The spot highlighted Mindy’s comedic timing and garnered some positive buzz for Nationwide (in the midst of the not-so-positive chatter garnered from the brand’s other spot of the night, “Make Safe Happen”). But most importantly, it was one more moment that Mindy Kaling showed the world that 2015 will be all about her.

That is something all of us at Frank About Women can get behind. Because if 2015 is the year of Mindy Kaling, it will be a year in which brands will be empowered to spend less on flawless celebrities and more on authentic voices. It will be a year when we see a little more of ourselves in the shows we watch, the magazines we read and the social media we digest. It will be a year where we tear each other down less and laugh together more. Bring it on, 2015!

To continue the conversation or learn more about Frank About Women, contact Chief Marketing Officer Shaun Stripling at 336.774.9397 or by email.

Sources:
Time.com
#InvisibleMindy for Nationwide
Bustle.com
Is Everyone Hanging Out Without Me? (And Other Concerns)
Copyright 2011 by Mindy Kaling; published by Three Rivers Press, New York

Melissa Jackson About the Author
Melissa Jackson Assistant Media Buyer

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