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WHAT THE HECK IS A "FEMALE-FORWARD BRAIN TRUST"?

 

It’s a fancy way of saying we’re some pretty darn curious, creative, clever characters with a near-obsessive attention to today’s female consumers. And with good reason — women today have plenty on their minds and even more in their bank accounts.

 

Frank Thinks
Interview With Shaun Stripling
Global Director Shaun Stripling on marketing to women. Don’t miss Shaun at Cannes Lions 2016…
posted on 6/17/2016 by
Shaun Stripling
Frank Thinks
Global Motherhood Study - U.S. Interviews
Moms control 85% of home purchases and wield an estimated annual buying power of $2.1…
posted on 6/10/2016 by
Shaun Stripling
So you better believe we listen, soaking up all we can about the world around us and the women who laugh, cry, sip, chew, work, sleep, zumba, text, pin and, of course, spend their cash in it. But listening is just the beginning.

 

We investigate the far-from-obvious, challenge assumptions, connect the dots — never quitting until we reach the provocative insights and innovative ideas that help brands build meaningful relationships with real women.

 

And then we start all over again. Because in a world that’s changing this fast, there’s nothing more dangerous than using yesterday’s pickup line on tomorrow’s lady. Other than swimming with sharks in a sushi dress, of course.

 

 

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