Skip to content




WHAT THE HECK IS A "FEMALE-FORWARD BRAIN TRUST"?

 

It’s a fancy way of saying we’re some pretty darn curious, creative, clever characters with a near-obsessive attention to today’s female consumers. And with good reason — women today have plenty on their minds and even more in their bank accounts.

 

Frank Thinks
Gold Is This Season’s Hottest Color
On this summer’s world stage, the U.S. women really stepped up to show their power, besting the men by winning 27 of the 46 American golds. In fact, as The New York Times noted, “Had…
posted on 9/14/2016 by
Elizabeth Bragg
Frank Thinks
Bite-Sized Content
Like many millennials, I start my day by stumbling out of bed, walking across my room to turn off the alarm on my iPhone, and getting back into bed to sleep for a little while…
posted on 8/23/2016 by
Melissa Jackson
So you better believe we listen, soaking up all we can about the world around us and the women who laugh, cry, sip, chew, work, sleep, zumba, text, pin and, of course, spend their cash in it. But listening is just the beginning.

 

We investigate the far-from-obvious, challenge assumptions, connect the dots — never quitting until we reach the provocative insights and innovative ideas that help brands build meaningful relationships with real women.

 

And then we start all over again. Because in a world that’s changing this fast, there’s nothing more dangerous than using yesterday’s pickup line on tomorrow’s lady. Other than swimming with sharks in a sushi dress, of course.

 

 

sprout_pharma
ulta
hanesHosiery
abbot
tjmaxx
unilever
miller
tres
lowes
newbalance
coke