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WHAT THE HECK IS A "FEMALE-FORWARD BRAIN TRUST"?

 

It’s a fancy way of saying we’re some pretty darn curious, creative, clever characters with a near-obsessive attention to today’s female consumers. And with good reason — women today have plenty on their minds and even more in their bank accounts.

 

Frank Thinks
Home of the SWANK: Mom as a Homeowner
For our last installment of the Home of the SWANK white paper series, we interviewed 150 homeowners who happen to be moms. We learned a lot of things about how they approach home ownership, but…[READ MORE]
posted on 3/24/2016 by
Shaun Stripling
Frank Thinks
REDRAW THE BALANCE
"MullenLowe London is launching a  film, ‘Redraw the Balance,’ revealing the gender stereotyping already prevalent among children as young as 5. We captured the issue live when we asked 20 children to draw a firefighter, surgeon and…[READ MORE]
posted on 3/16/2016 by
Shaun Stripling
So you better believe we listen, soaking up all we can about the world around us and the women who laugh, cry, sip, chew, work, sleep, zumba, text, pin and, of course, spend their cash in it. But listening is just the beginning.

 

We investigate the far-from-obvious, challenge assumptions, connect the dots — never quitting until we reach the provocative insights and innovative ideas that help brands build meaningful relationships with real women.

 

And then we start all over again. Because in a world that’s changing this fast, there’s nothing more dangerous than using yesterday’s pickup line on tomorrow’s lady. Other than swimming with sharks in a sushi dress, of course.

 

 

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gaia
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abbot
foodlion
unilever
tjmaxx
coke
newbalance
lowes
P&G
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