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WHAT THE HECK IS A "FEMALE-FORWARD BRAIN TRUST"?

 

It’s a fancy way of saying we’re some pretty darn curious, creative, clever characters with a near-obsessive attention to today’s female consumers. And with good reason — women today have plenty on their minds and even more in their bank accounts.

 

Frank Thinks
SHE SAID, HE SAID: SUPER BOWL EDITION
With all the press, teasers and social buzz around Super Bowl commercials, it’s no surprise we’re increasingly watching the ads as carefully as the game itself. In recent years, we’ve seen a decided shift away…[READ MORE]
posted on 2/9/2016 by
Kate Hanley
Frank Thinks
THE ENTERPRISING SPIRIT OF THE MODERN WOMAN
What happens when brands take note of pioneering women in China?  See how Guerlain leverages the elite spirit of the modern Chinese Woman. There is a notable woman who took the rain forest as her…[READ MORE]
posted on 1/26/2016 by
Sara Li
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So you better believe we listen, soaking up all we can about the world around us and the women who laugh, cry, sip, chew, work, sleep, zumba, text, pin and, of course, spend their cash in it. But listening is just the beginning.

 

We investigate the far-from-obvious, challenge assumptions, connect the dots — never quitting until we reach the provocative insights and innovative ideas that help brands build meaningful relationships with real women.

 

And then we start all over again. Because in a world that’s changing this fast, there’s nothing more dangerous than using yesterday’s pickup line on tomorrow’s lady. Other than swimming with sharks in a sushi dress, of course.

 

 

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